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April 12, 2023

BFGoodrich® Tires launches global brand campaign

“Your Next” campaign connects with overlanders and car builders Short films highlight “built, not bought” mindset Ads, videos to be launched across five continents GREENVILLE, S.C.,...

April 06, 2023

BFGoodrich Tires launches ActivAir integrated tire inflation system

Inflation system allows enthusiasts to air up and down while driving on rugged terrain Technology enables drivers to conquer road, rock, sand and mud Innovation tested in extreme environments, like Dakar Rally...

April 04, 2023

Tread Lightly! Announces 2023 BFGoodrich® Tires Outstanding Trails Program

NORTH SALT LAKE, UT. (Apr 4, 2023) — Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, is announcing its third year...

Searching: April 2023

BFGoodrich® Tires launches global brand campaign

BFGoodrich Tires launches ActivAir integrated tire inflation system

Tread Lightly! Announces 2023 BFGoodrich® Tires Outstanding Trails Program