“Your Next” campaign connects with overlanders and car builders Short films highlight “built, not bought” mindset Ads, videos to be launched across five continents GREENVILLE, S.C.,...
Inflation system allows enthusiasts to air up and down while driving on rugged terrain Technology enables drivers to conquer road, rock, sand and mud Innovation tested in extreme environments, like Dakar Rally...
NORTH SALT LAKE, UT. (Apr 4, 2023) — Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, is announcing its third year...
Engineered for intense conditions and tested in punishing environments Purpose-built for heavy-duty trucks that have high torque All-new tread compound designed to resist chipping and tearing GREENVILLE, S.C....
REYKJAVIK, Iceland – Set amongst Arctic-like conditions, the Pole to Pole expedition team and Nissan unveiled an adventure-ready version of the new Ariya electric SUV on BFGoodrich® Tires, which will...
GREENVILLE, S.C., Aug. 26, 2022 — BFGoodrich® Tires is offering a way to help teachers while having fun by placing ducks on cars. From Aug. 25 through Sept. 5, BFGoodrich® is hosting a photo...
NORTH SALT LAKE, UT. (Mar 24, 2022) — Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, is announcing its...
GREENVILLE, S.C., Oct. 27, 2021 ― BFGoodrich® Tires will celebrate 75 years of manufacturing in Tuscaloosa, Alabama, this month. The factory,...
GREENVILLE, S.C., Sept. 9, 2021 ― For the 54th annual SCORE Baja 1000, Luke McMillin and Rob MacCachren will team up and take on the field from Ensenada to La Paz on BFGoodrich® Tires. They will...
BFGoodrich finishes first overall with Larry Roeseler in the Trophy Truck Class Of the top 10 finishers overall, six were on BFGoodrich tires BFGoodrich has 33 Baja 500 wins in 46 tries For more imagery, click...