BFGoodrich® Tires has partnered with the World Surf League to become the official tire of the Vans U.S. Open of Surfing July 28 through Aug. 5 in Huntington Beach, Calif. The event is the largest professional sports competition and action sports festival in the world.
As the official tire of the Vans U.S. Open of Surfing, BFGoodrich will bring surfing fans a chance to answer the brand’s big question: What are you building for?
Whether conquering extreme off-road trails, getting to remote fishing holes or accessing an isolated surfing spot, BFGoodrich consumers are always building for their next adventure. At the Vans U.S. Open of Surfing, BFGoodrich will bring a customized garage built for surfing adventures to the shores of Huntington Beach.
The garage will feature surfing accessories and the latest must-have equipment for serious off-road adventure enthusiasts – the BFGoodrich® Mud-Terrain T/A® KM3, an extreme off-road tire with better climbing, traction and toughness in mud and over rock.
“Partnering with the World Surf League is a natural fit for BFGoodrich. The surfing community seeks adventure and performance. They need vehicles and tires that can be depended on to get them wherever their passions lead them, even if it’s far off the pavement,” said Jess Parris, BFGoodrich brand communications director.
Spectators at the Vans U.S. Open of Surfing will experience BFGoodrich’s surfing garage and possibly take home high-end surfing prizes. Fans can use an interactive social media exhibit to create unique content for their social media channels and register to win daily raffle prizes such as surfboards and sets of tires from BFGoodrich.
To keep up with BFGoodrich at the Vans U.S. Open of Surfing, follow the hashtag #BuiltonBFG.
BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.