Posted on May 16, 2018

BFGoodrich Tires Gives Amateur Racers a Shot at Dakar Glory


Tires, registration fees will be provided to winning team for the legendary off-road rally

BFGoodrich® Tires is giving amateur racing teams a chance to compete in the legendary Dakar Rally. Until June 30, racers from around the world can apply to the BFGoodrich® Good Project for a chance to race in the 2019 Dakar Rally.  

The BFGoodrich® Good Project is a natural extension of the brand’s long-term involvement with the Dakar Rally. BFGoodrich had 14 first-place finishes at the Dakar Rally between 1993 and 2018. The brand has provided support for its racers on the notoriously difficult course, and developed bespoke tires specifically for the race.

“The Dakar is a legendary and unique off-road event and BFGoodrich is proud to share in its history,” said Harold Phillips, global general manager of the BFGoodrich brand. “This program makes it possible for amateur competitors to have a shot at the Dakar Rally using the same critical equipment that pros bring to the race — an extraordinary set of BFGoodrich off-road tires. This approach brings exciting new competition and enhances the race.”

To be eligible to win the Good Project, racers must:

  • Never have competed in the Dakar Rally
  • Have raced in a least one FIA semi-professional or professional event
  • Have the financial and technical resources to transport a race vehicle to the rally
  • Make a one-minute video demonstrating their motivation to race

A BFGoodrich jury will choose an amateur team after reviewing all the videos submitted. Winning teams must agree to share the values of BFGoodrich, share their journey on social media channels, and race only on BFGoodrich® Tires in the Dakar Rally.

To read the official contest rules and enter a race team, visit http://goodproject.bfgoodrich.com/subscribe.

BFGoodrich Off-Road Racing History

BFGoodrich has long used off-road races such as the Dakar Rally as a real-world laboratory for tire development. Whether it’s the Dakar in South America or Baja racing in Mexico, tire performance data are collected and used to advance innovation. The Mud-Terrain T/A® KM3, available in North America starting in June, features increased toughness and traction in mud and on rocks as a result of the hard-knocks lessons that can only be learned in off-road racing.  

BFGoodrich began its history with the Dakar Rally in 1993 with Jean-Louis Schlesser, who earned a first-place rally-class finish in the Cross-Country Rally 2WD World Cup. From 1999 to 2017, BFGoodrich® Tires saw 14 more first-place wins as an official tire supplier.

  • 1993 1st, FIA Cross-Country Rally 2WD World Cup with Jean-Louis Schlesser
  • 1999 to 2000 1st, Paris-Dakar Rally with Jean-Louis Schlesser
  • 2002 to 2003 1st, Paris-Dakar Rally with Hiroshi Masuoka (Mitsubishi Pajero)
  • 2004 1st, Paris-Dakar Rally with Stéphane Peterhansel (Mitsubishi Pajero)
  • 2005 1st, Paris-Dakar Rally with Stéphane Peterhansel (Mitsubishi Pajero)
  • 2006 1st, Paris-Dakar Rally with Luc Alphand (Mitsubishi Pajero / Montero Evo)
  • 2007 1st, Paris-Dakar Rally with Stéphane Peterhansel (Mitsubishi Pajero / Montero Evo)
  • 2009 1st, Dakar Rally with Giniel de Villiers (Volkswagen Touareg)
  • 2010 1st, Dakar Rally with Carlos Sainz (Volkswagen Touareg)
  • 2011 1st, Dakar Rally with Nasser Al-Attiyah (Volkswagen Touareg)
  • 2012 1st, Dakar Rally with Stéphane Peterhansel (Mini Cooper)
  • 2017 1st, Dakar Rally with Stéphane Peterhansel (Peugeot Sport). Sébastien Loeb and Cyril Despres made it a one-two-three finish for Peugeot Sport
  • 2018 1st, Dakar Rally with Carlos Sainz (Peugeot Sport)

Media contact:
Phil Watson
Office: 864-458-4996
Cell: 864-507-9442

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

Category: motorsports