Posted on November 29, 2023

BFGoodrich Wins 2023 Popular Science "Best of What's New" in Automotive

  • BFGoodrich earns award for its ActivAir Central Tire Inflation System
  • This is the fourth Michelin or BFGoodrich product to receive Popular Science recognition

GREENVILLE, S.C. — Nov. 29, 2023 - BFGoodrich announced today that BFGoodrich ActivAir is a Popular Science 2023 "Best of What's New" award winner in the automotive category

ActivAir allows off-roaders to adjust tire pressure to fit the terrain without leaving their vehicle. The patented technology was developed and tested by top builders in some of the most extreme environments, such as the Dakar Rally and the Ultra4 Racing Series.

"It is an honor to have BFGoodrich ActivAir recognized as an award winner, which showcases how BFGoodrich works to help drivers tackle any terrain," said Harold Phillips, global general manager for BFGoodrich Tires. "BFGoodrich has a history of innovation, and we are proud to be recognized for this work."

Each year since 1988, the editors of Popular Science review thousands of products in search of the top 100 innovations — breakthrough products and technologies that represent significant advancements in their categories.

"The 'Best of What's New' Awards are our way of celebrating the most exciting and groundbreaking innovations of the year. These awards highlight the revolutionary inventions that are helping to improve our daily lives, our society, and our planet," Annie Colbert, Editor-in-Chief for Popular Science. "From the future of air travel to revolutionary skin care products, and from sustainable outdoors equipment to game-changing gadgets, this year's list is a thrilling mix that we're proud to call the 'Best of What's New.'"

BFGoodrich ActivAir is a Central Tire Inflation System designed by TELEFLOW. It includes the latest generation of pneumatic valves with a display and control unit. TELEFLOW is the intelligence center of the ActivAir solution. The driver chooses one of four operating terrains, and the system inflates or deflates the tires. More experienced drivers have the option to manually select their desired pressures. ActivAir allows a transfer of all available power to the ground and maximizes traction.

Founder of Impulse Offroad and off-road racer, John Williams, was a key builder throughout the creation of ActivAir. He worked with BFGoodrich to integrate all components into several prototype vehicles to help test and create an innovative solution. One component included Dynatrac, a partner that integrated an air passage in their axle assemblies. These components come together to create ActivAir, a fully integrated and innovative solution.

This is the fourth Michelin or BFGoodrich product to receive Popular Science recognition. Last year, Michelin received recognition for the MICHELIN Pilot Sport EV tire.

For more information contact:

For more information contact:

Jessica Pickens

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at,, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

Category: Heavy Truck, motorsports