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April 12, 2023

BFGoodrich® Tires launches global brand campaign

“Your Next” campaign connects with overlanders and car builders Short films highlight “built, not bought” mindset Ads, videos to be launched across five continents GREENVILLE, S.C.,...

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April 06, 2023

BFGoodrich Tires launches ActivAir integrated tire inflation system

Inflation system allows enthusiasts to air up and down while driving on rugged terrain Technology enables drivers to conquer road, rock, sand and mud Innovation tested in extreme environments, like Dakar Rally...

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April 04, 2023

Tread Lightly! Announces 2023 BFGoodrich® Tires Outstanding Trails Program

NORTH SALT LAKE, UT. (Apr 4, 2023) — Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, is announcing its third year...

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March 14, 2023

BFGoodrich launches HD-Terrain T/A® KT tire for the toughest jobs in extreme conditions

Engineered for intense conditions and tested in punishing environments Purpose-built for heavy-duty trucks that have high torque All-new tread compound designed to resist chipping and tearing GREENVILLE, S.C....

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February 27, 2023

Husband and wife take on world-first electric adventure with Nissan Ariya on BFGoodrich® Tires

REYKJAVIK, Iceland – Set amongst Arctic-like conditions, the Pole to Pole expedition team and Nissan unveiled an adventure-ready version of the new Ariya electric SUV on BFGoodrich® Tires, which will...

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December 01, 2022

BFGoodrich Racing Takes Overall Victory in SCORE Baja 1000

Luke McMillin, Rob MacCachren claim overall title Marks 33 overall Baja 1000 wins on BFGoodrich Tires Eight of Top 10 overall classes won on BFG tires   ENSENADA, Baja California, Mexico, Dec. 1, 2022...

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August 26, 2022

BFGoodrich® Tires, adventure seekers use ducks to support educators

GREENVILLE, S.C., Aug. 26, 2022 — BFGoodrich® Tires is offering a way to help teachers while having fun by placing ducks on cars. From Aug. 25 through Sept. 5, BFGoodrich® is hosting a photo...

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June 01, 2022

BFGoodrich® Racing Rides Momentum to 2022 SCORE Baja 500

GREENVILLE, S.C., June 1, 2022 ― BFGoodrich® Tires looks to defend its title at the 54th edition of the BFGoodrich Tires SCORE Baja 500, starting in Ensenada, Baja California, Mexico, on June 4....

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