Posted on January 14, 2008

Specially designed tires from BFGoodrich® Tires Featured on Eco-Friendly Jeep® Concept at the North

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BFGoodrich® Tires, known for its uncompromising off-road performance is proud to have been selected by the design team at Chrysler LLC to create a tire to complement their new Jeep Renegade concept vehicle at the 2008 North American International Auto Show in Detroit. The sporty "eco-friendly" Jeep concept boasts a custom set of hand-carved 235/65R20 tires with a specialized tread, designed to minimize rutting and soil damage, lower rolling resistance, and reduce environmental impact.

"We are thrilled that Chrysler selected BFGoodrich Tires to complement their Jeep Renegade concept," said Steve Lash, manager of concept development, BFGoodrich Tires. "BFGoodrich Tires designs and manufactures some of the most well-known and sought-after performance tires for use on- and off-road, as well as on the race course, and our tire designers and engineers enthusiastically accepted the challenge. We believe concept cars are important because they create excitement for the media and public by offering a glimpse into the future. They also give us a chance to test new tire technologies and procedures, while working closely with vehicle manufacturers."

The unique BFGoodrich tires highlight the futuristic characteristics of the 2008 Jeep Renegade concept which is ideally suited for the all-weather delights of off-roading and dune surfing. Featuring a cut-down speedster windshield, a roll bar, openings in the door lowers and a hose-out interior, it is an "eco-friendly" vehicle with minimized use of materials - designed for those who want to enjoy the earth while taking care of its future. The tread sculpture was a joint effort between Michelin concept tire designer John Hutz and Chrysler concept vehicle designer Tony Shamenkov. The tires feature a custom hand-carved "eco-friendly" on-off road tread design that evokes performance while complementing the appearance of the vehicle, making it seem at home on the show floor, but primed and ready for an off-road adventure.

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

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Category: Car & Light Truck