BFGoodrich Tires Recognizes Holy Cross Trail in Colorado as Part of 2010 Outstanding Trails

Located in the high peaks of central Colorado, the Holy Cross Trail was honored this past weekend by BFGoodrich® Tires as one of the 2010 Outstanding Trails. Off-road enthusiasts and members of the Big Horn Jeep Club were in attendance as BFGoodrich Tires presented a grant to the club's president. The grant will be used to preserve the scenic trail and continue conservation efforts for one of America's most beautiful areas for off-roading.

BFGoodrich Tires, working in conjunction with Tread Lightly!® and United Four Wheel Drive Associations (UFWDA), chose the Holy Cross trail because of its beauty and challenge that it presents to off-road enthusiasts. The Holy Cross trail has a rating of eight (and some areas are considered a nine) out of 10.

"Holy Cross is a scenic and challenging high mountain trail with its tough terrain, and offers beautiful views that are second to none," said Joe Mazur, light truck brand category manager for BFGoodrich Tires. "We're honored to join with the Big Horn Jeep Club to help in the conservation efforts for this amazing off-road park, and are extremely proud of the work that this club does year-round to keep this trail open for use."

The Big Horn Jeep Club is a not-for-profit organization that adopted Holy Cross in the late 1970s. During the summer season, the club provides annual maintenance on the trail in order to keep it accessible to all outdoor enthusiasts. Maintenance usually consists of cleaning the trail of branches, newly fallen rocks or any other debris that may have landed on the trail.

Celebrating its five-year anniversary, the BFGoodrich Tires Outstanding Trails program is dedicated to the responsible use, and preservation of, off-road trails while providing aid in the trails' conservation efforts. Since its inception, the Outstanding Trails program has recognized 19 off-road trails in 16 states and two in Canada. The program has also given more than $70,000 in grants to clubs and seen more than 2,500 participants at trail events.

Aside from Holy Cross, four other trails were named to the program for 2010, including:

• Rausch Creek, Pa.
• Drummond Island, Mich.
• Yacolt, Wash.
• Johnson Valley, Calif.

each of the trails honored will be highlighted on BFGoodrich Tires' Nation of GO throughout the year. Nation of GO allows visitors to interact with members, as well as share their experiences on the trails, by tracking drives and uploading photos and videos. Visit www.NationofGO.com/outstandingtrails to view the 2010 Outstanding Trails trailheads.

Both Tread Lightly! and UFWDA are non-profit organizations dedicated to responsible and ethical outdoor recreation. BFGoodrich Tires collaborated with these two groups to select the finest off-road trails, and will continue to work with these organizations on restoration and education initiatives.

United Four Wheel Drive Associations is the world's leading representative of all-brand four wheel drive enthusiasts. UFWDA benefits, developed and tested true over the past 30 years, include four wheel drive safety and awareness education; user ethics programs such as adopt-a-road, conservation volunteer and volunteer trail patrol; assistance with new club formation; education seminars to aid four-wheelers through complex state and federal programs affecting trail access; internet forums designed to connect members globally and instantaneously; and unrestrained member access to its full-time legislative advocate and nationally recognized attorney working exclusively for four wheel drive enthusiasts to protect access and prevent road and trail closures. For more information on the UFWDA log on to www.ufwda.org or call toll free 1-800-44-UFWDA (1-800-448-3932).

Tread Lightly!® is a national nonprofit organization with a mission to promote responsible recreation through ethics education and stewardship. Tread Lightly!'s strategic educational message, along with its training and restoration initiatives, are designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with the needs of the environment. The federal government recognizes this by acknowledging Tread Lightly! as a sole-source service provider of education and training on how to be environmentally and socially responsible while using motorized and mechanized vehicles in off-highway settings.

Using motorsports as a proving ground for more than 35 years, BFGoodrich® Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally and extreme rock crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires at www.BFGoodrichTires.com.

BFGoodrich Tires' enthusiasm has extended online as well, with a gathering place for auto enthusiasts to upgrade their passion for driving through Nation of GO, where people can celebrate and share what they love to do best at www.NationofGo.com.