Posted on September 03, 2008

BFGoodrich® Tires Provides Race Fans with Access to a Unique Online Experience on NASCAR.COM


Get ready to sit in the driver's seat as BFGoodrich Tires is providing race fans with exclusive access to a unique online experience during NASCAR.COM's free TrackPass weekend presented by BFGoodrich Tires. On September 5-6, BFGoodrich Tires will offer race fans the opportunity to access NASCAR.COM's TrackPass subscription products at no cost during the Chevy Rock & Roll 400 live from Richmond International Raceway.

TrackPass RaceView is a subscription-based program where 3-D imagery meets live racing, allowing fans to follow their favorite drivers throughout the race. In addition, consumers will also have the chance to participate in an online sweepstakes where they can enter to win tickets to the season-ending race in Miami.

"At BFGoodrich Tires we are all about providing enthusiasts with unique experiences on and off the track and we are delighted to offer race fans the opportunity to be a part of the action," said Tom Jupena, marketing communications manager at BFGoodrich Tires. "The technology and 3-D renderings offered by TrackPass will truly allow fans to take control of this online race experience."

NASCAR.COM's TrackPass products give consumers exclusive access to a wide variety of live features and provide an innovative way to follow their favorite driver - or all 43 drivers - during races. All three products including TrackPass RaceView, a live 3-D rendering of all Sprint Cup races, TrackPass PitCommand, a 2-D rendering of each race and TrackPass Scanner, exclusive in-car audio from the full-field of 43 drivers, will be available during the Chevy Rock & Roll 400 on Saturday, September 6. TrackPass PitCommand will be offered for free during Sprint Cup Qualifying on Friday, September 5.

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at,, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

Category: Car & Light Truck