Posted on December 12, 2024

BFGoodrich Tires announced as title sponsor of the Mint 400 through 2027

Unlimited Off-Road Racing proudly announced today that BFGoodrich Tires, the undisputed leader in off-road performance, has signed on as the title sponsor of The Mint 400, “The Great American Off-Road Race,” for three more years. This partnership, which began in 2018 when BFGoodrich became the title sponsor of the Mint 400, extends their longstanding support of off-road racing and cements their position as a cornerstone of the sport.


Known for its demanding terrain and world-class competition, The Mint 400 has become synonymous with off-road excellence, attracting the best drivers, teams, and fans from around the globe. BFGoodrich’s support of The Mint 400 has been pivotal in growing the event into an international showcase of off-road motorsports.


“The Mint 400 would not be the world-class event it is today without the unwavering support of BFGoodrich Tires,” said Matt Martelli, COO of The Mint 400. “Their dedication to innovation and performance has elevated not just our race, but the entire off-road racing industry. BFGoodrich’s influence as market leaders has been instrumental in the sport’s growth, and we couldn’t be more thrilled to have them as our title sponsor for the next three years.”


BFGoodrich Tires has a storied legacy in motorsports, using races like The Mint 400 as proving grounds for its cutting-edge tire technology for more than 40 years. From the Baja Peninsula to the streets of rush hour, BFGoodrich Tires has delivered unparalleled performance and durability in some of the toughest environments on Earth.


“The Mint 400 is an iconic event that perfectly aligns with BFGoodrich’s mission to support off-road racing, test our tires in the most grueling conditions and help people pursue their passions,” said Raymond Cotton, North America motorsports director for BFGoodrich. “We are happy to continue this legacy by partnering with The Mint 400, an event that embodies the same enthusiasm, grit and pursuit of excellence that drives our brand.”


BFGoodrich Tires has a rich history as a pioneer in the tire industry, starting in Akron, Ohio, in 1870. Combining its extensive motorsports experience and technological expertise, BFGoodrich Tires has captured numerous victories across disciplines, including the 24 Hours of Daytona, the 24 Hours of Le Mans, and more wins on the Baja Peninsula than any other tire brand. This heritage of excellence continues to drive innovation, providing customers with high-performance tires for every adventure.
The Mint 400 will take place in Las Vegas, Nevada, from March 5-9, 2025. The race promises to be bigger and better than ever, thanks to the continued partnership with BFGoodrich Tires.


About The Mint 400
The Mint 400 is the oldest and most prestigious off-road race in America and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world-famous Las Vegas Strip, a one-day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off-road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race!"

For more information contact:

Andrew Festa

andrew.festa@michelin.com

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at BFGoodrichTires.com, BFGoodrichRacing.com, as well as on Facebook and Instagram at @BFGoodrichTires and TikTok at @BFGoodrich.