Posted on November 08, 2008

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Several members of the Moab Friends-For-Wheelin' club gathered last Saturday to celebrate as BFGoodrich Tires named the Pritchett Canyon Trail as one of its 2008 Outstanding Trails and awarded the club a grant. Located southwest of Moab Utah, the Pritchett Canyon Trail follows the Colorado River drainage and gives the offroader several options depending on driver skill and experience. The BFGoodrich Tires grant will be used to preserve the trail and continue conservation efforts for one of North America's premier areas for off-roading.

BFGoodrich Tires, working in conjunction with Tread Lightly!® and United Four Wheel Drive Associations (UFWDA), chose the Pritchett Canyon Trail because it provides riding opportunities for many skill levels on varied terrain with many spectacular views.

"The Pritchett Canyon Trail was chosen because it offers challenging obstacles with unbelievable scenery," said Joe Mazur, light truck brand category manager for BFGoodrich Tires. "We're honored to team up with clubs like the Moab Friends-For-Wheelin' to help in the conservation efforts and ensure this area will continue to stay intact and safe for all future visitors."

The Moab Friends-For-Wheelin' club is a non-profit, organization and supports Off-Highway Vehicle (OHV) recreation within the spirit of Tread Lightly!. A major objective for the club is to provide a common organization through which members can promote the pastime of off-roading to the community and other enthusiasts. Projects such as trail maintenance and restoration, community service and effective communication with other four-wheel drive organizations and government land-use agencies are additional objectives for the club.

"Pritchett Canyon is a 'must-do' for any four-wheeler visiting Moab who is looking for an extreme challenge and unbeatable scenery," said Jeff Stevens, president of the Moab Friends-For-Wheelin' club. "The trail is both unforgiving and environmentally sensitive and we are very pleased to have BFGoodrich Tires assist in our efforts to preserve this trail. We want everyone to have fun when running Pritchett Canyon, but please be prepared, know your limits, and respect the environment. Creating new routes or obstacles will jeopardize your privilege of enjoying this spectacular trail in the future."

Launched in 2006, the BFGoodrich Tires Outstanding Trails program is dedicated to the responsible use, and preservation of, off-road trails while providing aid in the trails' conservation efforts. Over the past two years, the Outstanding Trails program has recognized 11 off-road trails in nine states and two in Canada. The program has also given $42,000 in grants to clubs and seen more than 1,700 participants in trail events.

The following additional five trails have also been selected as part of the 2008 BFGoodrich Tires Outstanding Trails program:

  • Black Cat Trail located on Superstition Mountain near San Diego, California
  • Blacktail/Wild Bill National Recreation Trail located in northwest Montana
  • Iron Range OHV Recreational Area in Gilbert, Minnesota
  • Quinn Trail that leads to Quinn Lake in Ottawa, Canada
  • Beasley Knob OHV trail located near Blairsville, Georgia

Both Tread Lightly! and UFWDA are non profit organizations dedicated to responsible and ethical outdoor recreation. BFGoodrich Tires collaborated with these two groups to select the finest off-road trails and will continue to work with these organizations on restoration and education initiatives.

Tread Lightly!
Tread Lightly! is a national nonprofit organization whose mission is to proactively protect recreation access and opportunities. Tread Lightly!'s strategic educational message, along with its training and restoration initiatives are designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with the needs of the environment and, it's leading the way to help remedy current and future recreation issues. Tread Lightly! is proud to be recognized by the USDA Forest Service and its partners actively engaged in collaborating to implement solutions to the problem associated with outdoor recreation.

United Four Wheel Drive Associations (UFWDA)
United Four Wheel Drive Associations is the world's leading representative of all-brand four wheel-drive enthusiasts. UFWDA benefits, developed and tested true over the past 30 years, include four wheel drive safety and awareness education; user ethics programs such as adopt-a-road, conservation volunteer, and volunteer trail patrol; assistance with new club formation; education seminars to aid four wheelers through complex state and federal programs affecting trail access; Internet forums designed to connect members globally and instantaneously; and unrestrained member access to its full-time legislative advocate and nationally-recognized attorney working exclusively for four-wheel-drive enthusiasts to protect access and prevent road and trail closures. For more information on the UFWDA, log on to or call toll free 1-800-44-UFWDA (800-448-3932).

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at,, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

Category: Car & Light Truck