Posted on October 30, 2007

BFGoodrich Tires Named Presenting Sponsor for Ford Racing Mustang Challenge for the Miller Cup


In conjunction with Ford Racing and Miller Motorsports Park, BFGoodrich® Tires announced today, it will become the presenting sponsor and official tire of the Ford Racing Mustang Challenge for the Miller Cup racing series. With this agreement, BFGoodrich Tires will supply the series' all-new Ford Mustang FR500S, which is the newest addition to Ford Racing's FR500 racing family, with BFGoodrich g-Force R1™ tires.

The eight-race professional championship series serves as a proving ground for up-and-coming drivers and is designed to provide competitors with an affordable way to go racing. The Grand American Road Racing Association will serve as the official sanctioning body and a schedule of events will be announced in the near future.

"We are thrilled to be associated with the Ford Racing Mustang Challenge for the Miller Cup and committed to providing the opportunity for drivers to become champions," said Todd Steen, motorsports marketing manager for BFGoodrich Tires. "BFGoodrich tires are known for performance and our g-Force R1 tires offer a level of performance that complements the V8 power and precision handling of the new Mustang FR500S."

The Ford Racing Mustang Challenge for the Miller Cup presented by BFGoodrich Tires will feature 45-minute "sprint" races. each race weekend will include two 30-minute practice sessions, a 25-minute qualifying session and a 45-minute race. Drivers will compete for purses and prizes totaling $300,000. Points will be awarded through 25th place, with 30 points given for a win and an individual point for pole position. The series will be open to drivers with a national-level racing license.

"We are very excited about the Ford Racing Mustang Challenge for the Miller Cup," said Miller Motorsports Park CeO/General Manager Alan Wilson. "The series will fill a significant niche in professional road racing and will be the perfect venue for a variety of racers. Our partners BFGoodrich Tires and Ford share our commitment to developing many of the world's top drivers, and our prize fund and series champion award enhancements will make for intense competition drivers. It's going to be a great season of close and intense racing."

As the presenting sponsor and official spec tire of the race series, BFGoodrich g-Force R1 tires will be used exclusively during all race weekends. BFGoodrich Tires will also provide trackside sales and support during all race events. The BFGoodrich g-Force R1 tire is the ultimate high-performance DOT street-legal tire for drivers looking for a competition-ready tire with superior grip and sharp steering response. The symmetric, non-directional tread design also provides for excellent cornering power and precise turn-in, which stimulates confidence for garnering the quickest lap times in competition.

The g-Force R1 tire will be featured on the FR500S, which is the newest addition to the Mustang FR500 racing family and was co-developed by Ford Racing Technology and Miller Motorsports Park. The FR500S is also the first race-car built by Ford Motor Company on a production line intended for sale to the public.

In addition to its involvement in the race series, BFGoodrich Tires is also the official tire of Miller Motorsports Park's featured driving school, the Ford Racing High Performance Driving School. BFGoodrich Tires supplies the school's Ford Mustang GT and Ford Mustang Challenge vehicles with BFGoodrich® g-Force T/A®KDWS and g-Force R1™ tires. The school specifically chose BFGoodrich tires for their outstanding performance in all types of driving conditions.

For more information on the series and an updated schedule of events, please visit

Using motorsports as a proving ground for more than 30 years, BFGoodrich Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally (Dakar and WRC) and extreme rock-crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle.

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at,, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

Category: Car & Light Truck