Posted on August 12, 2008

BFGoodrich® Tires Featured in New THQ Video Game BAJA™: Edge of Control™


It's no secret BFGoodrich® Tires knows its way around the desert. For more than three decades of desert racing, BFGoodrich Tires have dominated events and brought home more class wins and overall trophies than any other tire manufacturer. BFGoodrich Tires has also developed a racer support network that is as close to its heart as the competitors that race on their tires. Now BFGoodrich Tires' dedication to its desert heritage is showcased in the most realistic off-road racing video game to date and appropriately titled, BAJA: edge of Control.

Published by THQ Inc., the leader in off-road racing games, BAJA: edge of Control brings the definitive off-road racing experience to the PS3 and 360 consoles with the largest, unpredictable terrains in the most realistic off-road racing game ever created. Players build the ultimate off-road machine and conquer towering mountains and race along steep cliffs. each vehicle featured in the game will be equipped with BFGoodrich tires and players will have the opportunity to race more than 160 sponsored vehicles, including Trophy Trucks and off-road buggies. Throughout the game, players will have the chance to attack vast, unforgiving environments, thick mud and deep canyons, while stopping in at several BFGoodrich Tires pit areas to upgrade their machines with a full array of hundreds of authentic parts that affect each vehicle's performance in the relentless cyber-desert.

"The BAJA: edge of Control racing game pushes the envelope of gaming realism and detail to a whole new level and we are thrilled to be involved," said Tom Jupena, marketing communications manager at BFGoodrich Tires. "BFGoodrich Tires lineage in desert racing is unparalleled and we appreciate what THQ has done to create such a realistic off-road gaming experience while sharing our passion for off-road racing with everyone."

For more information on this game, visit

THQ Inc. (NASDAQ:THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells products through its global network of offices located throughout North America, europe and Asia Pacific. More information about THQ and its products may be found at THQ, Baja:edge of Control and their respective logos are trademarks and/or registered trademarks of THQ Inc.

About BFGoodrich

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at,, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

Category: Car & Light Truck