Posted on October 26, 2017

BFGoodrich® Tires Celebrates Decades of Desert Racing Dominance at SEMA

As title sponsor for Baja 1000 race, BFGoodrich brings off-road experience to Las Vegas

BFGoodrich® Tires will highlight its rich history of desert racing at the 2017 Specialty Equipment Market Association (SEMA) show in Las Vegas. For the first time, BFGoodrich is the title sponsor for the SCORE 50th Baja 1000 race and will bring off-road racing experiences to SEMA attendees.

BFGoodrich has roots in desert racing that go back more than 40 years. In 1975, the company’s engineers decided to use the punishing Baja landscape as a testing ground for a new concept that revolutionized all-terrain tires – a radial light-truck tire for both off- and on-road use. To celebrate this milestone and the title sponsorship of the Baja 1000 race on Nov. 16, BFGoodrich will join SCORE International Off-Road Racing at SEMA with unforgettable experiences highlighting the excitement of desert racing.

The Pit Crew Challenge

To give SEMA attendees a taste of the adrenaline-fueled world of desert racing, BFGoodrich will host a one-of-a-kind Pit Crew Challenge. Two-member teams will compete, racing against the clock in a simulated pit stop to change BFGoodrich Baja T/A® KR2 race tires on a SCORE Baja Chenowth Pre-Runner buggy. Each day a winning team will be awarded two sets of BFGoodrich Tires.

Any SEMA attendee older than 18 can compete in the Pit Crew Challenge, which takes place Tuesday, Oct. 31, through Thursday, Nov. 2, at the SCORE Baja Experience in the Silver Lot outside of the South Hall of the Las Vegas Convention Center from 10 a.m. to 3 p.m.

Outstanding Trails winners announced

The winners of the 2017 Outstanding Trails program will be announced by BFGoodrich at SEMA. The program promotes sustainable and responsible off-road driving, and awards grants of $4,000 to off-road clubs around the United States. Now in its 12th year, the program assembles a panel of judges consisting of four-wheel industry experts to select the winning trails.

The four 2017 winners will be announced by BFGoodrich at SEMA at 2:15 p.m. PST on Oct. 31 at the Silver Lot.

In the past 12 years, Outstanding Trails has awarded grants worth $160,000 to 44 off-road trails nominated by 41 local enthusiast clubs across America.

SCORE Baja 1000 Qualifying at the Las Vegas Motor Speedway

Two weeks before the start of the iconic race in Baja California, Mexico, 35 of the world’s top off-road racers will convene at the Las Vegas Motor Speedway for the SCORE Baja 1000 Qualifying, presented by BFGoodrich. The event begins at 6 p.m. PST on Oct. 31 on the off-road track at the speedway. SEMA show badge holders will be admitted for free at the LVMS gate.  

BFGoodrich brings SEMA attendees exclusive, VIP screening of Dust 2 Glory film sequel

The epic Baja desert-racing film Dust To Glory premiered in 2005, lifting the veil of mystery from the sport and creating a new generation of off-road racing fans. Now more than a decade later, the highly anticipated sequel, Dust 2 Glory, is scheduled to premier nationwide in theaters on Dec. 6. But credentialed SEMA attendees have an opportunity to see the film a month early, compliments of BFGoodrich.

The documentary took 18 months to film and chronicles the SCORE 2016 World Desert races, giving viewers a rare vantage point of racing on the world’s most unforgiving terrain. The exclusive VIP premier will take place Nov. 1 at 7 p.m. PST at the SCORE Baja 1000 Experience in the Silver Lot outside of the South Hall of the Las Vegas Convention Center. A SEMA credential is required for admittance.

In addition to these events, BFGoodrich will be present at the SCORE Baja Experience at the Silver Lot throughout the SEMA show, with tire and vehicle displays and staff available to answer questions.

About BFGoodrich® Tires

With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Instagram or Twitter at @BFGoodrichTires.

About BFGoodrich

With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences from ultra-high-performance street to off-road terrain with one common theme — extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter at @BFGoodrichTires.

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Category: Car & Light Truck
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